Startups
Realise your startup's full potential
Starting a business is exhilarating – and demanding. You need to master a wide range of new skills quickly, while still developing your idea. Whether you are building a high-growth startup or a sustainable lifestyle business, each path needs a different approach to strategy and funding, and it helps to be clear about which path you are really on.
The startup ecosphere is a place of smoke and mirrors, with a lot of traps and dead ends – as well as many helpful and ethical players. I help you catch a ride with the dolphins and avoid the sharks.
How I can help
Proposition & plan
Sharpening your proposition and narrative; market and customer research; a business plan and financial forecasts; and an honest reality-check review.
Funding
Structuring a compelling pitch deck and elevator pitch, and connecting you with the right investors.
Founders & governance
Founder dynamics and agreements, and sound governance from the start.
Building the business
Implementing and evolving the plan, with sales and marketing, HR and financial management as you grow.
Most founders I meet are already proficient with AI – but where I can add useful insights or share tips, I will.
Why work with me
I understand what an early-stage business is up against, and I have been through it myself. Expect practical advice, honest pushback where necessary, and help in overcoming challenges.